Brand Consulting

Together with your stakeholders, we bring structure to complex brand worlds.
Whether it's repositioning, a product launch, or strategic expansion — we analyze existing architectures to provide decision-makers with a solid foundation for informed choices. This enables targeted use of advertising budgets and resources. The result: a clear brand architecture that ensures long-term success, accelerates market entry, and builds brand trust.

We give clear shape to corporate brands – with positioning strategies that deliver a strong value proposition and ensure clear differentiation from the competition.
The goal is to create a brand that speaks directly to target groups and effectively motivates them to buy.
Brand management is never a matter of chance – it’s the result of a strategic approach that builds connection and has lasting impact.

We develop tailored channel and content strategies for your company and, if desired, implement your messaging across all relevant channels (owned and paid).
With storytelling and the right tone of voice. Consistent communication creates recognition, trust, and price flexibility in the market.
For a coherent brand experience at every touchpoint – whether product, service, retail, or digital.

Markets change – and so do companies. Rebranding means far more than just a new logo: it represents a precise and strategic realignment.
We guide you through this process – from analysis and internal brand development to the final launch. With sensitivity for established values and the courage to take new paths.
So that transformation doesn’t just succeed, but unleashes new energy – both internally and externally.

A name is the first point of contact with your brand. Based on your briefing, we develop names for your new products, services, or company – strategically grounded and tailored to the target groups you want to reach. With a strong sense for markets, we find terms that convey brand identity and stay in people’s minds.

Show what you stand for – and who you’re really looking for. We support you in communicating your employer brand strategically: whether it’s your career page, LinkedIn presence, employer video, or social media channel, we make company culture visible, values tangible, and goals relatable. Together, we ensure you attract the right talent.