An established product rarely needs a complete restart – often what’s required is a precise evolution or a subtle refresh to align with the spirit of the times. We further develop the existing, well-functioning elements of the current design, highlighting the brand’s core values while carefully phasing out weaker aspects. Throughout the process, we ensure the brand identity remains intact. Consumers notice the refresh, yet can still easily recognize the packaging on the shelf. And if a brand repositioning is on the agenda, we implement it with expertise and sensitivity.

Strong brands need clear structures – including on their packaging. Whether it’s a sub-brand, line extension, or an endorsed brand, we create packaging solutions that seamlessly fit into existing brand architectures or intentionally break new ground. With deep branding expertise and a sharp eye for brand impact, we design packaging that provides orientation, drives differentiation, and enables growth.

Consumer shopping behavior online differs significantly from the in-store experience. Empirical data shows, for example, that impulse purchases are less common in e-commerce than in traditional retail. Buyers also tend to prefer smaller packaging units. The ability to physically touch a package is absent – perception is purely visual, and often limited. This makes a well-structured online shop even more crucial, one that provides orientation and brings the brand world to life.
Is the consumer experiencing flow while browsing your site? Or is the purchase journey disjointed? And is the brand personality truly perceived as such online? We’re here to advise you on how to stage your brand and packaging design in the most effective way for e-commerce.

Whether it’s price-sensitive no-name products, classic private labels, or premium brands with a strong brand core – we develop creative design strategies that highlight both brand profile and product benefits to perfection. We execute briefs with precision or expand existing product ranges in line with established brand guidelines. Monobrand or umbrella brand: we address the specific requirements of major private labels, apply the desired color schemes and visual languages, and ensure that every package conveys the intended look and brand message.

Designing packaging for international markets requires sensitivity and precision: from brand-consistent names that are globally understandable, to cultural codes, colors, and symbolism, all the way to legal requirements in different countries. Language, typography, and visual language must be carefully tailored to each target market. Our strength lies in creating packaging that resonates worldwide – while hitting the mark locally.

Whether it’s co-branding, ingredient branding, or joint promotions – every collaboration offers opportunities but also carries risks. Are there overlaps between target groups? Do the values of the different brands align? Even corporate design elements must be perfectly harmonized. We implement brand collaborations with expertise and design packaging that leverages synergies and powerfully showcases brand strengths.

At the POS, displays, shelf stoppers, wobblers, or floor graphics are used to support sales. Promotions, sweepstakes, and awards further increase purchase readiness. Every detail is tailored to the target group, taking into account the brand core and the retail environment. We design POS materials that attract attention, trigger buying impulses, and stage brand messages with maximum impact.

Whether food products such as jams, juices, purées, dairy products, wines, meat and sausages, cosmetics, or lubricants: we combine design aesthetics with technical feasibility and legal compliance. From concept to print file, we think in brand worlds – and ensure that your product convinces on the shelf. We design labels that sell – with brand expertise, attention to detail, and many years of implementation experience.