Packaging Design

An established product doesn’t necessarily need a fresh start — often, it simply requires a targeted evolution or a subtle refresh to reflect the spirit of the times.
We highlight and further develop the existing, well-performing elements of the current design; we bring brand values to the forefront and, when needed, carefully remove weaker components always with a focus on preserving the brand’s identity.

The result? Consumers clearly perceive the renewal, yet can still easily recognize and find the product on the shelf.
Where needed, we also handle brand repositioning with expertise and sensitivity.

Strong brands need clear structures that can be reflected consistently across their products.
Whether it’s a sub-brand, a range extension, or an endorsed brand, we develop packaging solutions that seamlessly integrate into the existing brand architecture — or consciously break new ground when needed.

With solid branding know-how and a sharp eye for visual impact, we design packaging that provides orientation, creates differentiation, and supports brand growth.

Consumer buying behavior online differs significantly from the in-store shopping experience. For example, impulse purchases happen less frequently in e-commerce than in traditional retail, and online buyers tend to prefer more compact packaging formats. The physical interaction with packaging is lost — perception is purely visual, and often limited. This makes it even more crucial to have a well-structured online store that provides orientation and fully conveys the brand universe.

Is the user experience smooth and intuitive while navigating your website?
Or does the purchasing process feel complicated?
Is your brand’s personality clearly communicated in the digital space?

We’d be happy to provide you with comprehensive guidance on how to present your brand and packaging most effectively in the world of e-commerce.

Whether it’s price-sensitive no-name products, classic store brands, or independent premium brands with a strong identity — we develop creative design strategies that highlight the brand’s profile and the product’s key benefits in the best possible way.
We precisely implement the specifications provided in the briefing or expand existing product lines while respecting established brand guidelines.

Whether it’s a mono-brand or a universal brand, we take into account the specific needs of major private labels, apply the required color palettes and visual languages, and ensure that every package conveys the intended look and delivers the right brand message.

Packaging design for international markets requires great sensitivity — from brand-consistent names that are globally understandable, to cultural codes, colors, symbols, and the legal regulations of each country.
Language, typography, and visual language must be carefully tailored to the target markets.

Our strength? Creating packaging that works on a global scale and resonates locally.

Whether it’s co-branding, ingredient branding, or joint promotions every brand collaboration opens up new opportunities, but also involves certain risks.

Do the target audiences overlap?
Are the brand values aligned?
Even the corporate design elements must be perfectly harmonized.

We approach brand collaborations with expertise, creating packaging that highlights synergies and showcases the strengths of each brand.

At the point of sale, sales support takes the form of displays, shelf stoppers, wobblers, or floor graphics. Every detail is meant for the target audience, taking into account the brand identity and the retail environment.
We design materials that capture attention, trigger purchase decisions, and effectively bring the brand message to life.

Whether it’s food products like jams, juices, purées, dairy, wine, meat, and cold cuts — or cosmetics: we combine aesthetic design with technical feasibility and regulatory compliance.
From concept to print-ready files, we think in terms of brand strategy and ensure your product stands out on the shelf.

We design labels that sell — with a deep understanding of branding, meticulous attention to detail, and years of hands-on production experience.