Rebranding

Rebranding with substance and impact for companies from South Tyrol

Rebranding is more than just a new logo. As a strategic branding agency, we combine analysis, creativity, and industry expertise to realign brands without losing their roots. Our team brings together experience in design and brand strategy. This way, we create rebrandings that not only convince aesthetically but also work economically. 

Repositioning workshop

Whether it’s a generational change or a business takeover, market shifts, refreshing a corporate design, digital requirements, or reaching new target groups – there are many good reasons to strategically reposition a brand. Brand Gorillas supports companies in sharpening their identity, making values visible, and preparing brands for the future. We combine strategy, storytelling, and design into a rebranding process that convinces, builds trust, and ensures long-term success. The first step begins with a workshop where we jointly lay the foundation for a successful repositioning. Together we analyze the current situation, identify strategic gaps, and develop a brand positioning with real substance.

We offer:
• Brand analysis
• Strategy workshops
• Brand architecture consulting
• Positioning and rebranding
• Roll-out and graphic implementation

Book your kick-off meeting now.
Schedule an appointment: ranger@brandgorillas.com

Brand identities are built over years.

We continuously evolve brands in a progressive way to spark new desire among potential customers, while ensuring loyal customers still recognize themselves and feel engaged. From the logo to comprehensive visual systems with finely tuned color palettes, typography, and visual language, we develop modular design toolkits that serve as the foundation for all communication materials – both offline and online. We either use these systems for all advertising measures or hand the toolkit directly over to your company. We work with clients from a wide range of industries – from manufacturing and crafts to retail. We would be delighted to work with you as well! Contact us: ranger@brandgorillas.com

In packaging redesign we combine strategic thinking with deep knowledge of markets and consumer psychology. Every packaging update must not only convince visually but also remain functional and competitive on the shelf. We review existing shapes, materials, and production processes for optimization potential, taking into account ecological trends as well as legal requirements such as labeling obligations. Our goal: packaging that precisely conveys brand messages, differentiates, and triggers purchase impulses – nationally and internationally.