Proven Winners

Proven Winners is an international network of highly professional plant breeders and growers. The parent company is a market leader in the USA, and its European “offshoot” is committed to providing gardens with plants of superior quality.

Our task here was to adapt the brand’s design to the European market, localising it according to the different needs of each national market. Basically, we acted as design translators. We were responsible for coordinating print and online communication in close cooperation with the various stakeholders in the European market. In this context, a crucial role in communication is played by the brand’s European website– a portal with hundreds of plants presented in eight different languages. Today, cross-national branding is digital, from process management to customer care. Proven Winners is proof that individuality can be preserved while also creating synergies.