BIO vom BERG

A packaging design project that had us positively enthused. Our task was to create a sub-brand naming and design concept for South Tyrolean organic products by Austrian cooperative BIO vom BERG.

We created a cross-product concept aimed at conveying the cheerful character of South Tyrolean organic food and artisan products.

The combination of laid-back illustrations and a bright colour palette creates an overall sense of friendliness and value. As a special touch, we provided each product with individually made illustrations to match the package content. The brand’s basic design elements are used consistently for recognition value. The Sonnenland Südtirol packages are a real eye-catcher on the shelf, with the added benefit of creating a stronger brand identity.