Brand consulting for visible success

Together with your team, we develop a brand identity that stands out, builds trust, and retains both customers and employees. In this way, we create the foundation for generating higher profits, entering new markets, or attracting additional target groups. We put ourselves in the shoes of your audiences and integrate insights from neuromarketing, trend research, and lifestyle analysis to design a (strong brand image) (starkes Markenerscheinungsbild) that serves as the foundation for all further communication measures.

Kick-off meeting and brand workshop

In the kick-off meeting we clarify goals, context, and expectations, and assess where your brand currently stands. We conduct a needs analysis and prioritize the areas of action. In the subsequent workshop we bring together all relevant stakeholders and work jointly on the objectives: sharpening the brand core, defining target groups, developing brand architecture, Repositioning, formulating the value proposition, and analyzing competitors. Based on this, we develop design drafts. Afterwards, you will receive clear guidelines and a roll-out plan, enabling your team to consistently implement the new direction across web, social, sales, and packaging. We are also happy to support you in implementation across all disciplines: for results that are understood, differentiate, and sell. 

Book your kick-off meeting now: ranger@brandgorillas.com

Konverto IT company
Caroma Coffee Roastery

Branding strategies for companies

Brand architecture

Together with your stakeholders, we bring clarity and structure to complex brand architectures. Whether it’s repositioning, a product launch, or strategic expansion, we analyze existing structures to provide decision-makers with a solid foundation for their choices. This ensures budgets and resources are allocated effectively. The result: a clear brand architecture that accelerates go-to-market, builds brand trust, and drives long-term success.

Brand positioning

We give corporate brands a clear identity – with positioning strategies that deliver real value and ensure strong differentiation from competitors. Our goal: to shape brands that speak directly to their audiences and drive purchase decisions. Effective brand management is never a matter of chance, but the outcome of a carefully crafted strategy that builds trust and creates lasting impact.

Brand identity and brand communication

We develop tailored channel and content strategies for your company and, if desired, implement your messages across all relevant channels (owned, paid). With compelling storytelling and the right tone of voice. Consistent communication creates recognition, trust, and pricing power in the market. For a cohesive brand experience at every touchpoint – whether product, service, retail, or digital.

Rebranding

Markets evolve – and so do companies. Rebranding is far more than a new logo: it represents a precise strategic realignment. We guide this process from analysis and internal brand work through to launch. With sensitivity to established values and the courage to embrace new paths. Ensuring that transformation not only succeeds but also unleashes fresh energy – both internally and externally.

Naming

The name is the very first touchpoint of your brand. Based on your briefing, we create names for new products, services, or your company – strategically developed and tailored to the audiences you want to reach. With a keen sense for markets, we identify terms that convey brand identity and remain memorable. Names that are easy to pronounce and work across cultures. Ensuring your brand stands out from the very first moment – and establishes itself with confidence.

Employer Branding

Show what you stand for – and who you are really looking for. We support you in strategically building your employer brand – from analysis and development to communication. Whether it’s a career page, LinkedIn, image film, or social media channel, we make corporate culture visible, values tangible, and goals attainable. Together, we ensure that you attract the right talents. We make your employer brand visible.

Good branding provides orientation for brands and employees and moves markets.

We'd like to hear from you.

Let's work – together.

get in touch

Bozen – Wangergasse 6/8

Caprino Veronese (VR) – Viale XXIV Maggio, 17

 

+39 0471 194 00 98

ranger@brandgorillas.com